InvoScholar logoInvoScholar

Internal · Team Action Plan

How we build InvoScholar — one quarter at a time

A single source of truth for the team: workstreams, owners, milestones, KPIs, and a transparent 12-month revenue model.

Workstreams

6

Year-1 students

1,695

Year-1 revenue

$678k

Mentors by M6

40

Workstreams

Each track has a single owner, a clear quarterly goal, sequenced tasks, and the KPIs we report on every week.

Founder / PM Lead

Project Management

Run InvoScholar as a tight 90-day cycle with weekly visibility into every workstream.

  1. Set up Notion / Linear workspace with workstream boards
    Week 1Now
  2. Define quarterly OKRs and weekly KPI dashboard
    Week 1–2Now
  3. Weekly Monday standup + Friday metrics review
    RecurringNow
  4. Risk register + dependency map across teams
    Week 2Next
  5. Quarterly board / advisor update deck
    End of Q1Later
On-time milestone rate: ≥ 85%
Weekly review cadence: 100%

Growth Lead

Marketing & Growth

Build a pipeline of Arabic-speaking undergrads & early-career researchers — 500 qualified leads in Q1.

  1. Brand kit, Arabic + English landing copy
    Week 1–2Now
  2. Instagram, TikTok, LinkedIn content engine (3 posts/week)
    OngoingNow
  3. Mentor spotlight reels (1 per faculty)
    Week 2–8Now
  4. Paid pilot: Meta + Google ads in KSA, UAE, Egypt
    Week 3Next
  5. University ambassador program (10 campuses)
    Month 2Next
  6. SEO content: 'how to publish your first paper'
    Month 2–3Later
Qualified leads / month: 150+
CAC: < $80
Landing → register conv.: ≥ 6%

Ops Manager

Operations

Deliver a smooth student journey from registration to publication.

  1. Student onboarding workflow + welcome email sequence
    Week 2Now
  2. Mentor matching algorithm (field + availability)
    Week 3–4Now
  3. Support SLA: WhatsApp + email < 24h
    OngoingNow
  4. Exam proctoring + grading workflow
    Month 2Next
  5. Publication submission tracker
    Month 3Later
Onboarding completion: ≥ 90%
Mentor match time: < 5 days
Student NPS: ≥ 60

Academic Director

Course Creation

Ship a 10-module recorded curriculum + assessment by end of Q1.

  1. Curriculum outline + learning outcomes
    Week 1Now
  2. Script + record modules 1–4 (research foundations)
    Week 2–5Now
  3. Record modules 5–10 (writing, ethics, publishing)
    Week 6–10Next
  4. Build qualifying exam (40 questions, randomized)
    Week 8Next
  5. LMS integration + Arabic subtitles
    Week 10–12Later
Modules live: 10 / 10
Avg. completion rate: ≥ 70%
Exam pass rate: 60–75%

Academic Partnerships

Faculty Recruitment

Grow mentor bench from 20 → 40 faculty across 12+ fields in 6 months.

  1. Outreach list: 200 Arab-origin faculty abroad
    Week 1–2Now
  2. Mentor agreement + honorarium structure
    Week 2Now
  3. Onboarding kit + mentor portal walkthrough
    Week 3Now
  4. Quarterly mentor council meeting
    RecurringNext
  5. Referral program (mentor invites mentor)
    Month 3Later
Active mentors: 40 by M6
Avg. response time: < 48h
Mentor retention: ≥ 90%

Finance Lead

Payments & Accounting

Reliable global payments, clean books, and monthly investor-grade reporting.

  1. Stripe + local gateway (HyperPay/Tap) for MENA
    Week 2Now
  2. Invoicing, refunds & 2-year access enforcement
    Week 3Now
  3. Chart of accounts + monthly close (Xero/QBO)
    Week 4Now
  4. Mentor honoraria payouts (Wise / bank transfer)
    Month 2Next
  5. Quarterly P&L + cash-flow report
    RecurringLater
Payment success rate: ≥ 97%
Refund rate: < 4%
Days to monthly close: ≤ 7

Revenue Projections

Built bottom-up at $400 per student for 2-year course access plus mentored publication.

Year-1 monthly enrollments

New students per month

Cumulative revenue · Year 1

USD, monthly compounding

3-year growth trajectory

Students and revenue

Operating cost mix

Year-1 spend allocation (%)

PeriodStudentsGross revenueEst. margin (~35%)
Year 11,695$678k$237k
Year 23,800$1.52M$532k
Year 37,200$2.88M$1.01M

Assumptions: $400 pricing, 35% blended contribution margin after mentor honoraria, payment fees, and ads. Year-2/3 growth driven by referrals, ambassador program, and expansion into 3 new MENA markets.